BHF – The Big Stitch

A while back I blogged about the true cost of fashion: Highlighting the impact of cheap clothing and looking at the huge waste generated around the world. I also looked at how you can do something by using charity shops. Well the BHF (British Heart Foundation) is launching a new campaign and competition – The Big Stitch.

This is what they have to say:

The Big Stitch

Big Stitch

Throughout July 2017, the British Heart Foundation (BHF) will be launching a national campaign named, The Big Stitch. The campaign will encourage consumers to pop into a BHF shop, buy an item(s) and inject their own fashion flair to it.

BHF is championing sewing and dressmaking skills to encourage shoppers to stand-out from the fashion crowd.

Big Stitch

YouTube sensation, Just Jodes, who has over 160k subscribers and nearly 80K followers on Instagram, will be lending her support to the campaign. With a keen eye for fashion and style, she will be holding tutorials on her channel throughout the month to provide her tips on customisation and upcycling. Just Jodes will demonstrate her key style tips, showing how easily an item can become a wardrobe staple.

Get involved

Participants will be encouraged to post their ‘before’ and ‘after’ pictures on social media throughout July, tagging the BHF and using the hashtag #TheBigStitch. All entries will be in with a chance of winning a special night out at a London West End show with Just Jodes for the winner and a friend.

Big Stitch

With the fashion industry being one of the most wasteful in the world, the BHF wants to motivate all generations to see their shops as a one-stop destination for all their clothing needs, reminding shoppers that with over 750 shops nationwide, the vast fashion offerings at BHF shops give consumers easy access to buy beautiful, new and second-hand items while injecting their own style stamp. With basic sewing skills a thing of the past and with most wear and tear being easily-repairable, The Big Stitch will encourage friends, families and individuals to get crafty, be creative and learn invaluable skills using BHF shop stock, all while educating buyers that every purchased item helps fund the BHF’s vital life saving research into the UK’s biggest killer – coronary heart disease.

Big Stitch

From gorgeous dresses to floor length gowns, dapper shirts and striking jumpsuits, BHF shops continually showcase they are a retail destination at the forefront of style and at the forefront of research. Providing not only a daily selection of desirable items, but reminding shoppers that every item bought allows the BHF to carry out life saving research and continue the fight against heart disease.

The Big Stitch will launch from July 1st until July 31st. Entries using the hashtag #TheBigStitch and tagging the BHF will be automatically entered into a competition*. A winner will be selected and announced on Aug 1st.

For further information on The Big Stitch and information about how to locate your nearest BHF shop visit


Well I know I will be doing something to support and hope you will.


Until next time…….Happy Sewing

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