On the 1st of October 2018, Janome Sewing Machine Co. turns 50! Well, here in the UK. Janome are world leaders when it comes to making excellent quality sewing machines and if you sew, you will have heard of them? Of course Janome have existed for a lot longer than 50 years! To celebrate they have a great range of specials. Have a look here.
A short Janome history lesson.
In 1921 the Pine Sewing machine factory was established by the Japanese entrepreneur Yosaku Ose. In 1935 the official trademark “Janome” (Ja-No-Mey) was established: Meaning ‘the Snake’s eye’ in Japanese, the name came from the more advanced, round style bobbins that were being used rather than the older shuttle style bobbins.
In 1960 they purchased the long established American ‘New Home’ brand and began trading here in the UK in 1968, using the name New Home, finally changing the branding completely to Janome by the 1990’s. They have always been innovators and established a specific research facility back in 1964!
They were the first to offer a domestic computerised machine: The Memory 7 in 1979.
Then in 1990 they produced the Memory Craft 8000. The first professional style embroidery machine, again for the domestic market.
And the Memory Craft 6500P in 2003. The first long-arm quilting machine.
Of course they continue to innovate and provide amazing machines with a large range to suit every sewer and budget.
Why am I promoting Janome?
Well I’m not really. Firstly, I was not asked to write this post and am not receiving any payment. I was asked, if I would like to share the information about the 50th anniversary on social media but I felt a decent post would be better. I have had a longstanding relationship with Janome and their machines over the years. In fact when I was on the Great British Sewing Bee we were using Janome machines. Although I started sewing on my Grans hand crank Singer, over the years I have used many different sewing machines by many different brands: The one brand that has always been my favourite is Janome.
Why? Well there are many reasons but the most important to me is the ability to perform without fuss. I have always found their machines to do exactly what they are designed for without being overly complicated and confusing to use. The controls are always placed in the right position (certainly for me) to make using them easy.
A sewing machine is nothing more than a tool and I have seen so many people give up sewing because of frustrations with their machine: Being ‘too complicated’ and ‘doing weird things’ are the most common concerns. I have never had a Janome machine do ‘weird’ things (unless I have tried to do something stupid with it!) I recently asked on social media what they love about their Janome machines and here are some of the replies:
“I love that they’re quiet, inexpensive to service, very very reliable, user friendly and have a ton of accessories”
“The amount of features and stitches.”
“A perfect workhorse and feels like it enjoys sewing!”
“I love the decorative stitches”
“The automatic thread cutter and stop/start button”
“Beautiful even stitches and never a tension issue”
“Marvellous, a joy to use”
So Janome owners seem to like them but of course many people use different brands and being ‘brand loyal’ is human nature. My father would only ever buy Vauxhall cars (god knows why as some of them were horrendous!) but he stuck loyal to the brand. The same is true with sewing machines. I still have some vintage Singers that I use but I must say I am Janome through and through.
This post is not trying to convince you to throw your current machine away and run out to buy a Janome but I would certainly recommend having a look at their machines on offer. If you get the chance, have a go on one and you might see what I mean.
So I would like to be the first to wish Janome a happy 50th anniversary!
Until next time…..Happy Sewing!